At In The Memory, our organizational structure is deeply influenced by the priorities and objectives of our clients. Retailers and Consumer Packaged Goods (CPG) brands are laser-focused on driving revenue growth, primarily through the acquisition of new shoppers and the retention of existing ones. Understanding that the retail landscape is shaped by various factors such as assortment, merchandising, and promotional strategies, we've tailored our approach to align with these critical levers. Our teams delve into the shopper experience, optimizing product catalogs and store layouts to enhance purchase rates and strategically deploying promotions to boost shopper engagement. By keeping our finger on the pulse of what drives shopper behavior, we ensure that our solutions are not only relevant but also impactful in the fast-paced retail environment.
To effectively cater to the nuanced needs of our clients, we've established specialized squads within our organization. Each squad, such as Assortment & Merchandising or Promotion & Retail Media, is a cross-functional team equipped with software, data, and product expertise, enabling them to operate autonomously. These "stream-aligned" squads are supported by "platform" squads that provide essential services like infrastructure, automation, and shared tools. Our vision is for these stream-aligned teams to cultivate deep domain expertise, empowering them to independently identify user needs, propose innovative solutions, and manage the entire lifecycle from development to testing and monitoring. While we are on a journey towards this high level of autonomy and expertise, we are committed to evolving our practices and structure to better serve our clients and lead the way in retail innovation.
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