In The Memory's journey began in 2018, born from a vision to transform the retail industry through the power of data. It was a humble beginning, with five pioneers - Maxime, Ronan, Audrey, Thomas, and Alexis - working in a living room, much like the French equivalent of the iconic American garage startup. Their mission was clear: to create a tool that would simplify and revolutionize the way retail actors utilized data. They recognized the challenges retailers faced with dense, complex data and set out to build a platform that would not only sort this data but also enable businesses to focus on growth and innovation.

The early days were marked by a strong commitment to agility and innovation. The founders combined their expertise in retail, data science, and web development to craft a decision-making platform that was both agile and evolutionary. This platform leveraged cloud technology to deliver essential KPIs swiftly, addressing concrete challenges like understanding consumer behavior, competition, and unique retailer or brand needs. This entrepreneurial spirit, driven by a conviction that the retail market was ready for a modern, decision-oriented platform, laid the foundation for what In The Memory would become: a beacon of innovation in retail data analysis.

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